Orlando Harley-Davidson/Corporate Events
Campaign Goals:
Party Harley! Orlando Harley-Davidson…Dealership by day and Event Venue by night! Develop a special event business at a Harley motorcycle dealership to increase facility incremental income after hours.
Campaign Results:
SMG was instrumental in the initial development and operation of OHD’s corporate event business. From setting up the preferred vendor program to marketing the venue to the hospitality industry, to showcasing and promoting the first Harley wedding at the dealership with USA TODAY coverage, SMG set the stage for OHD branding in the marketplace.
Campaign Examples